Apple’s Jonathan Ive to Design a Single Uber-Limited Edition Leica M

leica_iveleica_ive

Do you love the design of Apple products? Do you have infinitely deep pockets? If you said yes to both questions, then I have some good news for you.

At Leica’s special event last night, after the new Leica M was announced, company owner Dr. Andreas Kaufmann revealed that they’ve got a very special limited edition version of the camera planned — one that’s designed by legendary Apple designer Sir Jonathan Ive.

This camera will be the mother of all limited editions based on one simple fact: only a single unit of the camera will ever be produced.

Aside from announcing this camera, not much else was revealed. It is, however, for more than just a publicity stunt: the camera will be auctioned off, and the proceeds will be donated to charity.

So, get ready. If you’re one part Apple fanboy, one part Leica fanboy, and all parts extraordinarily wealthy, then you’re going to want to pull out that checkbook soon.


Update: Some more info on this: Leica tells me that Jonathan Ive was supposed to attend the event last night to announce the collaboration. When he ended up not being able to make it, the company was planning to scratch the announcement from the itinerary. However, Dr. Kaufmann just went ahead and announced it anyway. It was done so quickly that most people didn’t seem to catch it.

Regarding the auction: it will be done in collaboration with Bono, the lead singer of U2. We’re not sure whether this is with CodeRED or with some other effort.

The camera won’t be unveiled anytime soon, as the design process hasn’t even started yet.

Via: PetaPixel

More: The VergeEngadgetThe Next WebMashable!TechCrunchGizmodo and Digital Photography Review

Prateek Panda

Prateek is the Founder of TheTechPanda. He's passionate about technology startups and entrepreneurship and enjoys speaking to new founders every day. Prateek has also been consistently regarded as one of the top marketing experts in the region.

Recent Posts

The AI Editor has arrived: What Human-in-the-Loop publishing & ecommerce really looks like

Artificial Intelligence is no longer just a futuristic concept in publishing and e-commerce. It’s here,…

11 hours ago

After the artist & the writer it’s the developer’s turn to rethink careers as AI starts coding

The artist and the writer have been living in fear of AI taking over their…

1 day ago

Geek Appeal: New gadgets & apps on the block

The Tech Panda takes a look at recently launched gadgets & apps in the market.…

2 days ago

With top engineers from India in hot demand globally, Ness Digital Engineering champions internal pathways to leadership  

India’s tech and IT sector continues to grow, expected to top $300 billion in fiscal…

2 days ago

NTT debuts ultra-fast IOWN network with cross-border Kabuki performance

Japanese tech giant NTT showcased the latest in Innovative Optical and Wireless Network (IOWN) technology…

4 days ago

Funding alert: Tech startups that raked in moolah this month

The Tech Panda takes a look at recent funding events in the tech ecosystem, seeking…

1 week ago