Fintech Launch: IDEMIA Launches First Metal Credit Card for IndusInd Customers

IDEMIA partners with IndusInd Bank to launch its first metal credit card for customers.

Payment cards are no longer a mere payment tool in India but also reflect the lifestyle of the card holder. Many metal credit cards come with braggable perks and the potential for a high spending limit, making them something of a status symbol.

Research shows that buying premium products makes 52% of global customers feel good, and metal cards are a major differentiator for 58% of the card holders. For card holders, high-quality material, superior style, handcrafted design and artisanal effects are definitely an exclusivity quotient.

As the world goes digital, payment cards are arguably the last physical touch-point between the bank and its customers

Now, IDEMIA, a global company in the metal payment card technology, has partnered with IndusInd Bank to launch its first metal credit card – ‘PIONEER Heritage’.

Equipped with attractive features and privileges across categories like travel, wellness, lifestyle, among others, the new metal credit card offers exclusivity to wealth customers of IndusInd Bank by providing them with a superior payment experience powered with innovative technology.

“IDEMIA is happy to design exclusive metal cards for IndusInd Bank customers with a promise of premium payment experience and added exclusivity. We are confident that the leading edge technology and the best of digital payment solutions from IDEMIA will help IndusInd Bank in its growth trajectory” said Amit Kakatikar, Regional Director and Head of Financial Institutions BU, IDEMIA.

“As the world goes digital, payment cards are arguably the last physical touch-point between the bank and its customers. The significance of metal cards is to promote IndusInd Bank’s brand and serve as a tool to create loyalty for the bank. Our global experience is that Metal cards facilitate Card Holders’ exclusive and premium payment experience and hence the customer loyalty” said Amanda Gourbault, Executive Vice President, Financial Institutions, IDEMIA.

Read more: Fintech Power: Mastercard Partners with Atlantis to Expand Digital First Program in India

IDEMIA produces more than 800 million payment products every year and offers a complete portfolio of metal cards to fit any segmentation, from high net worth to mass affluent. These premium payment cards are either made completely out of metal (pure metal plates), or out of a metal core/middle with PVC back and/or front layers. Metal cards are personalized through laser engraving into the card surface.

IndusInd Bank, which commenced operations in 1994, launched ‘PIONEER Banking’, its wealth management platform in January 2020, which caters to the high net worth segment of customers. As on September 30, 2020, it has 1910 Branches/ Banking Outlet and 2785 ATMs across India.