My Dream Store – Redefining the future of custom apparel market in India

Custom merchandise is a common requirement these days, with custom groups, college alumni and startup teams wanting to wear their brand identity on the T-Shirts.  The traditional model of custom apparel puts some pressure on the buyers asking them to determine the no. of pieces to purchase before the order.  What if, you just had the design and can magically get only the no. of pieces you are willing to distribute – all with  no upfront investment?  My Dream Store is a disruptive model that allows you to design and sell your designs with zero risk, & zero hassles.

My Dream Store is founded by Balasatish G, Nalin Goel and Karthik Venkat, the founders of eSparsha, a custom merchandising startup. Within 3 years, the team established itself as the leading provider of custom merchandise. They have catered to 500 institutes and 2,00,000 customers so far.

My Dream Store provides you an opportunity to design and sell custom apparels with zero risk, zero upfront payments, and zero hassles. Backend processes like manufacturing, quality assurance, logistics and handling will be taken care of by ‘My Dream Store’. Selling custom merchandise on MyDreamStore is a breeze. We asked Karthik to explain the process in 5 steps –

1. Vist mydreamstore.in and Start your campaign
2. Set a sales goal ,Set a timeline for the sales and set a price for your campaign
3. Publish and start promoting in your  email, social media and other channels
4. Once the sales goal is reached. The orders will be processed
5. You will receive your share of the profit once the campaign is processed

Mydreamstore.in is currently in its beta phase and will launch in the second week of May.[pullquote align=”right”] Within 3 days of launch, My Dream Store has seen 1000 hits per day and average sale of 50 products per day. [/pullquote]The startup has tied up with NGOs such as CRY, TFI and design institutes like MAAC. “At eSparSha we collected extensive feedback from all our customers and we figured out all the above points mentioned are their key pain points.   We tried to find a framework and designed a platform that addresses all these issues and the result is mydreamstore.in.”, says Karthik.

The biggest challenge for Mydreamstore.in team is to make the customers happy. The startup is completely bootstrapped by the founders, and some profits from their previous venture eSparsha are directed towards Mydreamstore.in. The team expects to raise funds in the near future to improve user interface, build a strong team, and do brand marketing.

[pullquote]We have a plan to make it a market place in a long run & our tech team is working on the platform in the similar way. Currently we will be managing through our fulfillment partners (eg: eSparSha). [/pullquote]As for the future, Karthik says, “Currently our aim to bring more buyers on to the platform and reach out to as many people as possible. We see there is a great scope in the business model. We are planning to introduce photo frames and other merchandise after first month of operations. We are also seeking investments to build a strong team and invest in marketing. We will slowly move towards adding more suppliers.”

TTP’s take

My Dream Store model is definitely innovative and solves a pressing need of the hour – crowd  funded campaigns for seller designs, backed by eSparsha’s expertise in custom merchandise.  The  initial traction received for the startup is perfect validation of their model, and we believe this is the future of custom merchandising. As the platform evolves and more back end players get added – everyone benefits. We wish Team My Dream Store all the best!