As the founder and Chief Creative Officer of an advertising agency, I have seen first-hand the power of advertising in driving business success. In the rapidly growing healthtech industry,...
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A look at how the marketing industry is using Augmented Reality to gain more business. Be it...
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Technology is allowing brands to reach out to today’s savvy audiences through star power combined...
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This startup is connecting brands and content creators to replace influencer marketing with...
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If you are fed up of being nudged and shoved by online ads towards strange products, while ads...
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As technology gets smarter, so do fraudsters. Bots and fake ad traffic are causing corporates to...
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Gruner + Jahr’s (the publishing division of European media conglomerate Bertelsmann AG) Indian...
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Hitting the revenue streams of infringing sites has been a recurring theme in recent...
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Think of marketing as a buffet. You have too many choices in front of you, and only one...
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