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Mobile Ads

Mobile ad firm Millennial Media to acquire JumpTap for 24.6 Million Shares – Plans to Fight Google

Team TechPanda - August 15, 2013

Mobile ad firm Millennial Media has agreed to acquire smaller mobile firm Jumptap for 24.6 million shares of Millennial, which is worth more than $200 million. Millennial Media was one...

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After Years Google Makes Changes to Adwords, Hopes to Boost Mobile Ad Revenue

Prateek Panda February 7, 2013

After years, Google is making changes to AdWords, the core product that fuels its search business,...

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Why Indian Techies in Silicon Valley Become Parallel Entrepreneurs

Prateek Panda August 22, 2012

"For me, everyday is like a movie in which all the characters and scenes are different. And I'm...

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Facebook’s Mobile Strategy is Flawed, Eye-Tracking Study Indicates

Prateek Panda July 30, 2012

Fresh off of a lackluster second-quarter earnings release and new lows in its share price, Facebook...

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Facebook allows brands to advertise exclusively on mobile

Team TechPanda June 6, 2012

Facebook is letting marketers place ads specifically on mobile, addressing a key concern about...

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