eSports might be about playing but that’s not all it does. As it expands, its needs reach out and involve several other industries.
According to the Windows of Opportunity report on India’s Media and Entertainment industry by FICCI–EY, eSports teams in India grew by 10%, from 100,000 in 2021 to 110,000 in 2022, and they are estimated to reach 125,000 in 2023. By region, the Asia-Pacific region is projected to remain the fastest-growing segment. One of the key factors driving market growth in the Asia-Pacific region is the growing number of professional gamers.
In August, Spectatr, provider of a plug-and-play Esports fantasy solution and operator of Indian fantasy Esports platform FanClash, tied up with GRID Esports to power their fantasy offering with official, in-depth eSports data and boost its global expansion.
Recently launched gaming platform Kratos Studios expanded to Brazil, handpicking a team of community builders and business developers. This strategic move is projected to propel Kratos Studios towards quadrupling the overall community income generated on its platform. As a market, Brazil has massive gaming potential. This foray promises to amplify the size of Kratos’ global gaming community and at the same time attract an influx of captivating games onto the platform.
Also, Loco, the independent esports and live streaming platform became the broadcasting partner for the Skyesports Masters. Loco has also stepped up as the official sponsor for all eight franchised esports teams participating in the INR2 crore tournament.
As eSports expands, its needs attract other players. For example, in August, US based lifestyle gaming company Glorious Gaming launched in India in the gaming peripherals market. The global gaming accessories market was valued at $6.1 billion in 2021 and is projected to reach $14.4 billion by 2030, growing at a CAGR of 9.9% from 2022 to 2030.
Also, Revenant Esports tied up with Indian consumer electronics brand, KREO as official peripherals partner. This means Revenant Esports’ esports rosters will now be powered by KREO products. In return, the KREO logo will receive a strategic placement on the Revenant Esports’ official jersey.
In the beginning of the month, Gods Reign, an Indian eSports and gaming entertainment company roped in Times OOH, a leading OOH media firm in the Indian outdoor advertising industry, as its ‘Title Sponsor’ for the Battlegrounds Master Series (BGMS) 2023, marking the first-ever collaboration between an Indian eSports organization and OOH advertising, opening up an innovative avenue of sponsorships for the nation’s Esports organizations to leverage. Through this partnership, Gods Reign launched a billboard initiative across multiple cities including Delhi and Bangalore.