Discovery platform Taboola has announced a global strategic partnership with vivo, the Chinese smartphone manufacturer. Under the partnership, Taboola will deliver a fully personalized content experience for vivo’s customers, helping the manufacturer drive engagement and monetization and providing a significant new audience source to content publishers in the region.
Taboola will be vivo’s strategic content partner to integrate directly on vivo’s swipe right experience. When users swipe right on the home screen, Taboola will surface relevant personalized news and content from its network of premium publishers throughout Asia. The partnership with vivo will leverage Taboola’s extensive footprint in the region through partnerships with thousands of quality publishers and marketers, such as NDTV, India Today, China Daily, Kapook, and OhBulan. Taboola’s Global Network in Asia-Pacific includes content in languages such as Thai, Hindi, Tamil, Chinese, Indonesian, and English.
“Enabling people to discover what’s new and interesting is a key part of enriching people’s lives, and it is at the heart of our mission at Taboola. Smartphones are perhaps the most intimate device that we own — on average we use our smartphones over 100 times a day. So the opportunity to create a personalised experience and surface relevant content in that “moment of next” is massive for users, journalism, and smartphone manufacturers,” said Adam Singolda, founder and CEO, Taboola.
According to eMarketer, internet users in Asia-Pacific own smartphones at higher rates (93%) than their peers in Europe (86%) or North America (84%), and the growing penetration of smartphones and tablets has changed the way adults consume media in the region. Through the partnership, Taboola and vivo plan to enable content creators to reach their audiences throughout the day. Taboola is able to leverage its personalisation platform to match users with content they are most likely to be interested in consuming next.
“We are honoured to partner with vivo, an innovative leader in the mobile space, on this journey. We look forward to creating the next wave of personalisation on smartphones in addition to powering quality journalism by driving new audiences directly to publishers’ sites as opposed to walled garden environments,” Singolda added.
New York City-based Taboola develops and markets a service for online content publishers and advertisers, recommending digital content to website users. The company provides the “Around the Web” and “Recommended For You” boxes at the bottom of many online news articles.
The platform boasts of serving over 450 billion recommendations of articles, blogs, videos, products, and apps to over 1 billion unique users every month on thousands of premium sites and mobile carriers. Publishers, brand marketers, and performance advertisers leverage Taboola to retain users on their sites, monetize their traffic, and distribute organic and sponsored content as well as video to engage high-quality audiences.
The company counts among its partners the likes of USA TODAY, Huffington Post, MSN, Business Insider, The Independent, Welt, L’Express, and The Weather Channel. Headquartered in New York City, Taboola has offices in Los Angeles, London, Paris, Berlin, Madrid, Tel Aviv, New Delhi, Bangkok, São Paulo, Mexico City, Beijing, Shanghai, Istanbul, Seoul, Sydney, and Tokyo.
vivo Communication Technology, commonly referred to simply as vivo, is a Chinese tech company that develops smartphones, smartphone accessories, software, and online services. The company also develops software for their phones such as the vivo browser, V-appstore and the iManager, included in their proprietary Android-based operating system called Funtouch OS. The company currently has a presence in 18 markets, and has several R&D centres worldwide, including dedicated AI research centres.