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Current research in AI is advancing at an unprecedented pace and industries are being revolutionized from all angles – advancement that offers historic opportunity for innovation, growth, competitiveness and overall efficiency. But of course, this progress is now accompanied by the less thrilling need for solid legal frameworks to minimize liabilities but also guarantee ethical standards.

We shall unpack the crucial call for regulatory compliance in articling an AI commercialisation field, how legal protectionism is a necessary requirement in its existence and concerning the hic-and-vowson ethical application, the regulations imposed by the Indian Government on AI.

The more we integrate AI technologies into our everyday businesses, the bigger is the risk of misuse and negative externalities

Ensuring Strong Legal Frameworks to Shield Against Potential Liabilities

The more we integrate AI technologies into our everyday businesses, the bigger is the risk of misuse and negative externalities. If not properly regulated, businesses are exposed to high liabilities resulting from privacy failures, biases in decision-making or even harm caused by robotic (self acted) systems. As governments consider regulating AI, Andrew Burt declares, “We need to ensure that this foundational capability of accountability and transparency are put into law; if it’s not there then we can’t hold people accountable.”

It is also the potential safeguard of various legal frameworks for both consumers and companies. For example, the European Union’s General Data Protection Regulation (GDPR) established a gold standard for how personal data should be treated and sets strict measures to ensure privacy is preserved. Likewise, new synthetic AI-centric classes of regulation (like the proposed EU AI Act) pursue precisely that same end: categorizing applications by risk potential and prescribing appropriate measures to manage those risks.

India’s Approach to AI Regulation

The country has begun to see the possibilities of AI to shape society, both in positive and negative ways. There are moves by the Indian government to regulate AI even though it lacks specific laws for that purpose. The NITI Aayog, which is India’s apex public policy think tank, has been assigned the role of developing guidelines and policies for guiding the development as well as usage of AI.

In February 2021, NITI Aayog released Part 1 – Principles for Responsible AI exploring ethical considerations for deploying AI solutions in India, divided into system and societal considerations. In August 2021, Part 2 – Operationalizing Principles for Responsible AI was released detailing actions required by the government and private sector to cover regulatory and policy interventions, capacity building, and frameworks for compliance with relevant AI standards.

Read more: Humans can’t define AI interference in creative processes as fast as AI is learning to mimic them 

Additionally, India’s Digital Personal Data Protection Act of 2023 addresses some privacy concerns related to AI platforms. Engaging in international partnerships as demonstrated by its being a member of Global Partnership on Artificial Intelligence where it aligns the vision of global experts on AI, data governance, and innovation.

Challenges & Opportunities in Implementing Ethical Guidelines & Practices

The significance of implementing ethical guidelines and practices should not be undermined but still there exist challenges such as absence uniform accepted norms. In addition, we can hardly have one-size-fits-all methods since ethical standards vary across cultures and industries. What is more, given that AI technology changes with time, the set ethical standards need to change too so that they can conform to this fast pace of innovation.

Despite these problems, however, there are many opportunities in adopting an ethical perspective to AI. This means that businesses who focus on ethics can win the trust of customers and other stakeholders thus obtaining a competitive advantage. Ethical AI can make decision-making processes better, reduce prejudice and improve general system reliability. Addressing these matters and agreeing among industry-wide frameworks for ethics with academic institutions will therefore require concerted efforts.

Promoting Ethical AI Usage as a Way of Encouraging Responsible AI Use

Encouraging responsible use of AI is not just about compliance but also about building a culture of moral consciousness and responsibility. Instead, companies need to rise above being compliant with legal obligations; they should proactively advocate for the infusion of moral principles into their entire organization’s activities. This also implies training employees about the morality surrounding artificial intelligence or even calling for transparency in the AI development process.

Compliance with ethical standards also implies communications with external entities such as regulators, customers and other groups. Open conversations and collaborations will build AI technologies that will reflect public value. Additionally, businesses that adhere to ethical practices are somewhat responsible for changing industry norms which will promote the usage of responsible AI.

Building Consumer Trust by Demonstrating Compliance with Regulatory Requirements

The trust of consumers is the most important thing about AI today. There is an increasing demand for companies to reveal how they apply artificial intelligence due to concerns about data security, algorithmic prejudice and malicious applications of AI. Abiding by regulatory requirements is one of the main ways of achieving this trustworthiness.

Transparency should be embraced by all organizations involved in AI Technology. These companies should disclose their use of Artificial Intelligence (AI), data collection methods, privacy protection approaches among other things. Some actions that could help build consumer confidence include Routine auditing, third-party evaluations’ transparency on issues concerning artificial intelligence. The point where a customer acknowledges its commitment to legal compliance along with ethical behavior means more trust for its products.

A Strategic Imperative

Compliance with regulations in AI commercialization is not just a must at law, but a strategic imperative. Strong legal protections, ethical guidelines and transparent practices are important for reducing risks, boosting responsible use of AI and enhancing consumer trust. As AI advances, companies need to be careful to preserve ethical and regulatory standards by ensuring AI technologies are used for the good of society at large.

Read more: Gen AI: The present and the future

This balanced approach was exemplified by India’s initiatives such as NITI Aayog and recent privacy laws that foster innovation while addressing ethical concerns. In future it will be crucial to develop extensive legal and ethical frameworks that can effectively utilize AI for humanitarian benefits while minimizing its harms. Active measures like these coupled with other international alliances such as GPAI has made India a significant force in the responsible development of AI technologies.

Guest contributor Vinod K Sing is the Co-founder and CTO of Concirrus Ltd, a UK based insurance company. Any opinions expressed in this article are strictly those of the author.


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