Twitter co-founder and Obvious partner Biz Stone is venturing in to a new startup with his latest project called Jelly. The company and product was first outed by Kara Swisher at All Things D, as a side joint that he would be undertaking while his Obvious co-founders worked on things of their own.
In a blog post titled, “What is Jelly?” Stone didn’t actually explain much what Jelly is, but did hint at a mobile-oriented startup. The company is based in San Francisco and it’s hiring.
This is what Stone said,
People are basically good—when provided a tool that helps them do good in the world, they prove it.
Jelly is a new company and product named after the jellyfish. We are inspired by this particular animal because neurologically, its brain is more “we” than “me.” Also, for the past 700 million years, this decentralized structure has been wildly successful.
News of Jelly emerged unexpectedly early so I’ll wait a bit to share more about the team. In the meantime, I’ll say this. Jelly will be for everybody, it will be developed first and foremost for mobile devices, and it will be free. But, it won’t be ready for a while.
Personally, Jelly will command my full attention aside from some advisory roles elsewhere. The company is self-funded for now. Our offices are based in San Francisco. We are hiring, but Jelly is in no rush to be a big company any time soon.
Obvious Corporation, the new endeavor of Twitter founders Biz Stone, Evan Williams and Jason Goldman, announced its first project in late 2011. It was called Lift and it was a partnership with Tony Stubblebine of Crowdvine and Jon Crosby of Path. Lift, a habit-forming app, is still going strong and got a nice update at the new year.
The three co-founders have been busy crafting what many see to be the next generation of content platforms on the web with Medium and Branch, as well as the very mobile-centric Lift. It looks like Jelly will be one more to add to the portfolio.