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Effective supervision is instrumental to drive better sales execution in any organisation. It enhances productivity and market work efficiency of supervisors. WINIT, the mobile Sales Force Automation (mSFA) company has announced the launch of its Mobile Sales Supervisor Solution (SSS) in India specifically for FMCG and retail distribution companies. The solution has already been successful in Middle East.

Mobile SSS is expected to build an engaged sales force, drive a performance driven culture, and set up a real time audit trail of market actions in line with the defined standard operating procedure for supervisors.

One of the key benefits and excellence drivers of the supervisor solution are in-store excellence, which leads to visibility, must stock SKU compliance, out-of-stock minimisation, freshness, and asset management. Another benefit is smart call planning, which drives store excellence and growth by visiting the right store at the right time and performing appropriate tasks at that store.

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Also, on-job coaching and evaluation helps in route ride, training, and enhancing the productivity of sales people. In addition, market intelligence helps in competitor information and capturing voice of customers, while alerts or actionable tasks management brings faster closure to issues and feedbacks.

Commenting on the launch, Prakash Sreewastav, CEO of WINIT said, “I compliment my R&D team for their understanding of client needs and on how to deliver value to our existing partners. This new technology innovation will further improve the sales efficacy by helping supervisors and help our clients maximise the potential of their workforce and increase profits.”

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Sathish Kannan, Executive Vice President Operations, said, “With our constant efforts, we have become a one stop solution provider for all the needs of any leading retail brand in the country. With this new solution, we are looking for creating value not only for our existing clients but for future prospects as well.”

The Supervisor Automation Solution complements the SFA solution to bring greater organisation efficiency and business benefits. A mobile sales automation company, WINIT is driving omni-channel sales and distribution effectiveness with the help of mobility, analytics, and cloud computing. The company aims to employ a consultative approach to design and implement SFA that helps companies ‘sell more and sell better’.


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