As India continues to witness a new wave of entrepreneurs, the country is experiencing a surge in the adoption of 3D immersive technologies among young brands. This cutting-edge technology has enabled entrepreneurs to create immersive experiences for their customers and enhance their customer engagement and the customer product understanding.
HelloAR, a 3D immersive technology provider, has seen a 25% growth in the number of young and upcoming brands adopting 3D immersive technologies in the last one year.
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Craft Maestros, led by Akansha Dixit, is one such example of a successful venture leveraging 3D immersive technologies. The company uses 3D scanning and 3D printing to produce unique, customised products for their customers. They have seen a huge increase in their sales and customer satisfaction since incorporating this technology into their business model.
Dixit shares her perspective that handicrafts have always been better experienced when customers can look at and feel the product before buying. With 3D immersive technologies in place for online shopping platforms, this gap has closed significantly to facilitate a smoother purchasing experience. Consequently, more time is spent exploring the site thus leading to an increase in sales with reduced customer complaints due to greater understanding of products prior purchase.
With so many works available on offer, filtering out which ones match exactly what you want can be difficult but thanks to these fine details captured through 3D this becomes much simpler than before
Vineet Saraiwala
Another example is Atypical Advantage, a business venture led by special abilities entrepreneur Vineet Saraiwala. This company specialises in creating 3D immersive experiences to create a more interactive and engaging customer experience. This has resulted in an increase in their customer base as well as their revenue.
According to Saraiwala, “A 3D version is always better when it comes down to giving customers that full and engaging experience they crave. With so many works available on offer, filtering out which ones match exactly what you want can be difficult but thanks to these fine details captured through 3D this becomes much simpler than before.”
We are witnessing a huge increase in the adoption of 3D Immersive Technologies among young entrepreneurs in India
Suresh K, Founder of HelloAR
Suresh K, Founder of HelloAR, said, “We are witnessing a huge increase in the adoption of 3D Immersive Technologies among young entrepreneurs in India. This technology has enabled entrepreneurs to create unique customer experiences and enhance their businesses. We are confident that this trend will continue to grow and more entrepreneurs will benefit from this technology in the near future. We are proud to be working with brands such as Craft Maestros and Atypical Advantage, who are leveraging 3D immersive technologies to bridge the gap between the physical and digital realms.”
Faraz Ahmed, CEO of Sofaab, a Kanpur based startup, says, “At Sofaab, we are excited to be embracing 3D immersive technologies for our upcoming website launch – vastly more cost effective than traditional photography. This cutting-edge technology allows us to offer customers a comprehensive range of products in hundreds of colour variants and size options not feasible before. Our team is thrilled with the potential this presents; allowing them the opportunity to provide an unparalleled user experience while elevating our product offering beyond current standards within just two short years.”
AR for Used Cars
Last month, GigaCars, the country’s first park-and-sell marketplace, partnered with HelloAR to give used-car buyers an immersive experience by using augmented reality (AR) technology. Buyers can see a 3D representation of the car they’re interested in, as well as get a 360-degree view of the interior and exterior.
This cutting-edge technology allows us to offer customers a comprehensive range of products in hundreds of colour variants and size options not feasible before
Faraz Ahmed, CEO of Sofaab
Plus, the experience is fun and interactive. GigaCars is the first used car startup in India to use the AR technology with no digital modifications to provide complete transparency to the buyers since inception.
With the advent of emerging technologies, the automotive industry is rapidly evolving. There is a growing trend of using 3D immersive technology in the used car segment in India. These technologies allow users to blur the lines between the physical and virtual world.
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There are various applications of 3D immersive technology in the automotive industry, ranging from product design and development to marketing and sales. Overall, these technologies have the potential to revolutionize the used car segment in India.
Naveen Sarawgi, Founder of GigaCars, said, “HelloAR’s 360 degree immersive photography has added a new dimension to online used car sales. The immersive catalog has led to happier customers making quick purchasing decisions. We look forward to scaling this up with HelloAR.”
